PRODUCT

I/S EYEWEAR
BOMBER GOGGLE

The Bomber was the first new goggle design for I/S in several years. It featured an oversized spherical lens, premium optics, triple layer face foam, and maximum venting to reduce fogging. The design aesthetic drew from existing models but was updated and softened to meet current market trends.

Colorways featured a mix of paint finishes and water decals on the frame, sublimated and jacquard strap designs, silicone and woven logo patches. 

I/S EYEWEAR
CREW GOGGLE

The CREW was developed with a minimal frame design utilizing strategically placed frame accents to hold the lens in place to achieve a near “frameless” design. The design language references classic goggle styles but updates the shape with state of the art optics, materials and manufacturing technologies. Straps are attached with a slight outrigger design, intended to work better with helmets.

Colorways feature a mix of paint finishes, injected molded accents, and metal logo badge on the frame, sublimated and jacquard strap designs, silicone and woven logo patches. 

I/S EYEWEAR
SLASH GOGGLE

The SLASH continued the frameless design style used in the CREW but with an oversized spherical lens. The frame is constructed with a flexible PU base for fit and comfort and a structural exoskeleton to secure the lens and provide an outrigger for better helmet fit.

Colorways feature paint finishes combined with complementary injection molded components, sublimated and jacquard strap designs, silicone and woven logo patches. 

I/S EYEWEAR
SUNGLASSES

I/S Eyewear needed to completely renew their sunglass lineup as part of their rebranding campaign. Their previous product offering was of low quality and did not live up to the company’s new positioning. I was responsible for developing several new models intended for the active lifestyles of their clientele. All models featured premium frame materials, Zeiss optics and a variety of decorations including: paint, water decal and injected plastic finishes, metal accents and logo badging.

REDAVID
COUNTER DISPLAY

REDAVID wanted to have a high end retail counter display for the launch of their new premium hair treatment, Orchid Oil Dual Therapy. Drawing inspiration from luxury cosmetic and fragrance brands, the REDAVID display design featured layered acrylic materials with a mix of high gloss white and gold relating to the product packaging. Product highlights were screen printed on the front of the display to engage customers. 

I/S EYEWEAR
RETAIL DISPLAYS

I/S Eyewear needed new display cabinets for their authorized retailers. All displays were fabricated with tempered glass, maple veneer and high gloss lacquer finishes and stainless steel logo badges. The displays were offered in 3 sizes:

Large – 22″W x 30″L x 85″H

  • featuring bifold glass doors, illuminated glass shelving, lockable lower drawer cabinet for storage

Medium – 16″W x 20″L x 80″H

  • featuring lockable glass door and lower storage cabinet

Small – 10″W x 18″L x 30″H

  • intended for counter or wall hanging placement

BRODIE BIKES
FRAME GRAPHICS & COLORWAYS

I was contracted by Brodie bikes from 2012-2018. They wanted something that referenced their history but utilized current color and graphic trends. I worked closely with the product manager and marketing team to design frame graphics and colorways for a several product lines.